A professional website in Greece costs between €800 and €3,000 for a corporate presentation site in 2026, and between €1,500 and €6,000 for an e-shop, while fully custom projects start at €5,000. On top of that, expect annual running costs of €250–€1,500 for hosting, domain and maintenance.
The gap between a €500 quote and a €4,000 quote is not the provider’s margin. It is the scope of work included — and that is exactly what we break down below.
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Table of Contents
Price table: what each type of website costs in 2026
The ranges below reflect what the Greek market actually charges, based on published price lists and packages from development agencies.
| Website type | Price range (2026) | Typical timeline |
|---|---|---|
| Landing page (single page) | €300 – €700 | 5–10 days |
| Corporate presentation site (5–8 pages) | €800 – €1,800 | 3–5 weeks |
| Professional site with blog & multilingual setup | €1,800 – €3,500 | 4–8 weeks |
| WooCommerce e-shop (up to 200 products) | €1,500 – €4,000 | 6–10 weeks |
| Large-catalogue / B2B e-shop | €5,000 – €15,000 | 3–6 months |
| Custom web application | €8,000 + | 4 months + |
These ranges cover the initial build only. They exclude ad spend, product photography and ongoing SEO support.
What does the cost of a website actually include?
Many businesses compare quotes as if they were buying the same product. In practice, a proper build covers six distinct stages of work.
- Strategy & information architecture: which pages you need, and the path a visitor takes to reach the phone or the contact form.
- Design (UI/UX): original layouts for mobile and desktop, not a stock theme with the colours swapped.
- Development: CMS implementation, load speed, accessibility, forms.
- Copy & baseline SEO: titles, meta descriptions, heading structure, schema markup.
- Legal compliance: privacy policy, cookie banner, GDPR compliance.
- Handover & training: access to every account, plus admin instructions.
When a quote comes in at €400, it usually covers the third item only. The other five land on you, or reappear later as unplanned expenses.
The 6 factors that determine the price
1. Number and complexity of pages
A 6-page site and a 40-page site with search filters are not comparable. Every new page type requires separate design and testing.
2. Original design or stock template
A purchased theme costs €50–€90 and saves design time. Original design typically adds €600–€2,000, and pays off when standing apart from competitors carries commercial value.
3. Functionality and integrations
Every connection to an external system is its own mini-project: myDATA, ERP, booking engine, courier, email marketing platform. Budget €200–€800 per integration.
4. Content production
Copy is rarely included in the base price. Professional writing costs €400–€900 for a corporate site, while location or product photography starts at €250.
5. Multilingual setup
Each additional language adds 15%–30% to development cost, plus translation. For hotels and exporters, it is a necessary investment.
6. The provider
Freelancers, small studios and larger agencies carry different cost structures. The comparison follows below.
How much does an e-shop cost in Greece in 2026?
A working WooCommerce e-shop with up to 200 products costs €1,500 – €4,000. The range depends mostly on product count, variations (size, colour) and integrations.
The elements that push an e-shop budget up are specific and predictable:
| Element | Additional cost |
|---|---|
| Payment provider integration (Viva, Stripe, bank) | €150 – €400 |
| myDATA / accounting software connection | €300 – €800 |
| Courier & voucher integration | €200 – €500 |
| Bulk catalogue import (XML feed) | €250 – €900 |
| Skroutz / BestPrice marketplace feed | €200 – €600 |
For businesses already selling through Instagram or over the phone, an e-shop typically pays for itself within 6–12 months. Read our guide on connecting an e-shop to myDATA before choosing a platform.
Annual costs: what you pay after launch
The build is one-off. Running the site is recurring — and it is the part most quotes leave out.
| Recurring cost | Annual range |
|---|---|
| .gr domain | €15 – €30 (per two years) |
| Hosting (shared or VPS) | €100 – €400 |
| SSL certificate | €0 – €80 (usually included) |
| Premium plugin / theme licences | €100 – €300 |
| Maintenance contract | €300 – €1,200 |
| First-year running total | ≈ €500 – €2,000 |
Do you need maintenance after launch?
Yes, and it is not optional. CMS platforms and plugins ship security updates every month; a site left un-updated becomes a target for automated attacks within a few months.
A typical maintenance plan of €25–€100 per month covers updates, backups, uptime monitoring and small fixes. That is cheaper than a single clean-up after a breach.
Already collecting quotes and unable to compare them? Send them over — get a free estimate and quote review and we will tell you what each one is missing.
Why a €400 website ends up costing more
A cheap build is not bad because it is cheap. It is expensive because it pushes the cost into the future.
The most common hidden expenses we see in rebuild projects:
- Rebuild within 12–24 months: the site cannot absorb changes, so you pay a second time.
- Lost organic traffic: without sound technical structure, Google does not rank your pages.
- Opportunity cost: slow mobile loading means visitors leave before they see your service.
- No ownership: several providers register the domain or hosting in their own name.
- Compliance exposure: a site without proper cookie and GDPR handling puts the business at risk.
The question is not “what does it cost” but “how quickly does it pay back”. A €2,500 site bringing in two new clients a month has repaid itself before its first year is out.
Cost by industry: what Greek businesses actually pay
Site type tells half the story. The industry determines which features are mandatory and therefore where the budget realistically lands.
| Industry | Realistic budget | What drives cost up |
|---|---|---|
| Private clinic / medical practice | €2,000 – €4,000 | Online booking, GDPR for health data, physician profiles |
| Hotel / short-stay property | €2,500 – €6,000 | Booking engine, multilingual, galleries, channel manager |
| Law / accounting firm | €1,500 – €3,000 | Service pages, authority blog, case assessment form |
| Training centre | €2,000 – €4,500 | Course catalogue, enrolment forms, calendar, payments |
| Engineering / construction firm | €1,500 – €3,500 | Project portfolio, photography, quote request form |
| Retail with e-shop | €2,500 – €8,000 | Catalogue, payments, courier, myDATA, marketplaces |
Notice that in every row, the gap between the lower and upper bound is not design. It is the features that tie the site into daily operations.
How to work out whether the investment pays
Cost only means something next to average customer value. Use three numbers you already know.
- Average value of a new customer: what a customer spends with you in their first year.
- Conversion rate: out of 100 visitors, how many get in touch. Realistic range for service sites: 2%–5%.
- Payback period: total first-year cost divided by the monthly value of new customers.
Example: a clinic with an average patient value of €350 and a €3,500 site needs 10 new patients to cover the investment. At 500 visitors a month and a 3% conversion rate, that target is met in under a year.
If the numbers do not work, the problem is rarely the price of the site. It is that there is no plan for how visitors reach it. See our guide to local SEO and Google Business Profile before raising your build budget.
Freelancer or agency? Comparing cost and risk
| Criterion | Freelancer | Agency / studio |
|---|---|---|
| Typical corporate site cost | €500 – €1,500 | €1,500 – €4,000 |
| Delivery time | Flexible, depends on workload | Committed schedule |
| Skills covered | One person for everything | Design, development, copy, SEO |
| Post-launch support | Variable availability | Contract with response times |
| Risk of project stalling | Higher | Lower |
| Best suited to | Small, simple projects | Projects with integrations and growth targets |
There is no universally right answer. For a single-page presentation site, a freelancer is a sensible choice; for a clinic with online booking or a hotel with a reservation engine, depending on one person is a disproportionate risk.
Funding: can ESPA cover part of the cost?
The “Digital Transformation of SMEs” schemes explicitly cover website and e-shop development for small and medium businesses. Subsidy rates range from 25% to 60%, depending on the scheme and the region.
The package includes three distinct actions with different eligible budget limits:
- Basic Digital Transformation: eligible budget €18,000–€30,000, subsidy 50%–60%. Covers websites and e-shops.
- Advanced Digital Transformation: €50,000–€650,000, subsidy 25%–50%. Explicitly includes websites, e-shops and mobile apps.
- Frontier Digital Transformation (Ψηφιακός Μετασχηματισμός Αιχμής): from €200,001, weighted towards advanced technologies rather than basic web services.
Two practical notes. First, the subsidy is paid after delivery, so you need cash flow for the initial spend. Second, expenses must be invoiced by a registered provider with proper documentation — informal arrangements are not eligible.
Applications are assessed on a first-come, first-served basis until the budget runs out, so availability shifts. Confirm the current status on the official ESPA portal before building your budget around it.
How to read a quote properly: an 8-point checklist
Before signing, ask for written answers to these:
- How many pages are included, and what does each extra page cost?
- Is the design original or based on a stock theme?
- Who writes the copy, and who supplies the photography?
- Are technical SEO, schema markup and Google Analytics setup included?
- In whose name are the domain and hosting registered?
- How many rounds of revisions are included at no charge?
- What exactly does maintenance cover, and what is the response time?
- What is handed over if the engagement ends?
A serious quote answers all eight in writing. If any point stays vague, it will resurface later as a charge.
Frequently asked questions
How long does it take to build a website?
A corporate presentation site is typically finished in 3 to 6 weeks. Delays almost always come from waiting on copy and photography, not from development.
What is the cheapest option for a new business?
A well-designed landing page at €300–€700 with a clear offer and a contact form. It covers the first year and expands into a full site later.
Is SEO included in the build cost?
Baseline technical SEO should always be included. Ongoing content strategy and link building are a separate service, typically €300–€900 per month.
WordPress or custom development?
For roughly 80% of Greek SMEs, WordPress covers the requirement at a lower cost. Custom development is justified when there is unusual business logic or very high traffic load.
Can I pay in instalments?
Most providers work with a 30%–50% deposit and the balance on delivery. For larger projects, milestone invoicing is standard.
Conclusion: the number to keep in mind
For a Greek SME that wants a serious online presence in 2026, the realistic first-year budget is €2,000 – €4,500: build, copy, hosting and maintenance combined.
Below that threshold the choice is perfectly valid, but it should be a deliberate one — you know what you are leaving out. Above it, ask to see exactly what you are adding.
Next step Book a free 30-minute estimate with the team at The Dev Alley. We will scope your project and send a written, itemised cost estimate — no commitment.
