Matcha Outlet Shopify Redesign
With our modernization we managed to improve performance by 50% and enhance User Experience.
+28%
Conversion Rate
−42%
Page Speed
+35%
User Engagement
2× faster
Content Agility
About the Client
Matcha Outlet is a specialty retailer passionate about bringing the finest matcha products to health-conscious consumers worldwide. As a growing e-commerce brand, they sought to create an online experience that not only showcased their high-quality offerings but also educated visitors on the rich tradition and health benefits of matcha.
The Challenge
The Matcha Outlet project presented a unique blend of e-commerce, branding, and technical challenges that needed to be addressed in order to deliver a polished, high-converting Shopify store. As a growing brand in a niche market, the client required a platform that was not only visually engaging but also capable of driving conversions and educating customers about their premium matcha offerings.
Crafting a Custom Shopify Theme
One of the initial hurdles was the need to move beyond generic Shopify templates. Matcha Outlet wanted a store that visually captured the essence of their brand—premium, natural, and trustworthy. This required a fully custom theme design and development, balancing aesthetics with performance.
Streamlining Product Discovery and Education
Matcha can be a complex product for new customers. It was crucial to present detailed product information in a digestible and engaging format. We had to design a user experience that merged e-commerce functionality with educational storytelling—without overwhelming visitors.
Optimizing for Speed and Mobile Experience
With a large portion of Matcha Outlet’s traffic coming from mobile users, ensuring fast load times and seamless navigation on all devices was non-negotiable. We implemented lazy loading, image optimization, and minimalistic design strategies to maximize performance without sacrificing content.
Building Flexible Content Sections
The client needed flexibility to update their homepage, collection pages, and educational content without relying heavily on developers. We built modular, customizable sections within Shopify’s Online Store 2.0 framework, enabling the marketing team to easily create and manage content.
Enhancing SEO and Conversion Tracking
To help Matcha Outlet grow organically, we incorporated on-page SEO best practices, structured product data, and performance-focused design. We also integrated advanced tracking and analytics tools to provide the client with actionable data on user behavior and conversion performance.
Our Solution
To bring Matcha Outlet’s vision to life, we developed a highly customized Shopify experience that reflected their brand identity while optimizing for speed, usability, and growth. From design to development, every decision was guided by performance and user engagement.
Custom Theme Design & Development
We designed and built a bespoke Shopify theme from scratch, avoiding cookie-cutter templates. The design captured the elegance and purity associated with matcha, using clean typography, soft natural tones, and immersive product visuals to build credibility and encourage exploration.
Educational Shopping Experience
Understanding the need to inform and convert, we developed dynamic product pages that incorporated educational sections, videos, FAQs, and trust signals. This helped demystify the different matcha grades and guided users toward making confident purchase decisions.
Mobile-First Performance Optimization
Recognizing the high volume of mobile traffic, we prioritized mobile performance by implementing lazy loading, compressed assets, and responsive layouts. These improvements significantly reduced bounce rates and improved average session duration.
Modular Content Management with Shopify 2.0
Using Shopify’s Online Store 2.0 features, we built reusable and flexible content blocks that gave the Matcha Outlet team the power to update pages without developer intervention. This empowered their marketing team to launch campaigns, blog posts, and landing pages faster.
Search Engine Optimization & Analytics Setup
We laid the foundation for long-term organic growth by optimizing meta tags, implementing clean URL structures, and adding structured data for rich snippets. Additionally, we integrated Google Analytics and conversion tracking to help the team measure performance and refine strategies based on real data.
Outcomes & Results
The Results
The newly launched Shopify store successfully elevated Matcha Outlet’s online presence, providing a seamless blend of performance, storytelling, and e-commerce functionality. The improvements translated into measurable growth across key business metrics and set the foundation for future expansion.
Improved Conversion Rate
With a more intuitive shopping flow, clearer product presentation, and educational content built directly into the buying journey, Matcha Outlet saw a 28% increase in conversion rates within the first three months post-launch.
Faster Page Load Times
Thanks to mobile-first optimizations and smart asset loading, the new storefront achieved a 42% reduction in page load times. This significantly improved the overall user experience, especially for visitors on slower networks or mobile devices.
Enhanced User Engagement
Time spent on site increased by 35%, driven by a more engaging design, structured educational content, and improved navigation. Visitors were not only shopping, but also learning and exploring the matcha lifestyle.
Content Flexibility & Faster Campaigns
The implementation of modular content sections empowered the internal team to update pages, launch new products, and build promotional content quickly and independently, resulting in a 2x faster go-to-market time for new campaigns.
Stronger SEO Performance
Organic search traffic grew steadily post-launch, with better indexing, rich results on product pages, and higher visibility for educational blog content. Matcha Outlet now ranks on the first page for several key industry terms.
Working with the team was an absolute game-changer for our brand. They took the time to truly understand our vision and transformed it into a stunning, high-performing Shopify store. The site not only looks beautiful but also functions flawlessly—and the flexibility they built in has made our day-to-day so much easier. We’ve seen real results, and we couldn’t be happier.
Robert
CEO at Matchaoutlet
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